VIRTUAL - LinkedIn: How to Get Found and Market Yourself

By Business Resource and Innovation Center (other events)

Monday, June 8 2020 6:00 PM 8:00 PM

LinkedIn: It’s about getting found. In today’s market, a LinkedIn profile is a must-have for any professional or job seeker because more than 90% of companies use LinkedIn to identify or vet job candidates. But having a profile isn’t enough; it’s really about getting found and then marketing yourself.

This interactive session is designed to help you understand the dynamics of LinkedIn and how to position yourself for success. Not all components of your LinkedIn profile are created equal. However, in this presentation, you’ll learn which elements of your profile weigh more heavily than others in searches and which sections require your attention first.

During this presentation, participants will:

  • Understand how to structure your profile so as to be found

  • Identify which profile elements are critical for boosting your LinkedIn marketing efforts

  • Learn the four questions that must be answered in LinkedIn’s “About” summary section

  • Discover the science behind posting on LinkedIn

Speaker BIO:

Known as “The Landing Expert,” Alex Freund helps his clients land new positions and get promotions through effective interviewing. As a former director at Honeywell, Sanofi and Tyco International, Alex is an experienced hiring manager.

Currently, Alex is a career coach, specializing in helping his clients improve their interviewing skills and making them confident and comfortable throughout the interviewing process. For the last 13 years, Alex has helped more than 1000 clients ranging from managers to CEOs in a variety of industries.

For over eight years, Alex has been teaching a course for people in transition via the Princeton Adult School and publishes The Landing Expert List, a free directory of job-search networking groups via his website at

All registrants will be emailed virtual meeting information the day before.