We are very excited to share the story of Philadelphia's own fizzy pop!
Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer—launched 10 years before Coca-Cola—blazed the trail for development of the American soft drink industry. Its inventor, Philadelphian Charles Elmer Hires, has been described as “a tycoon with the soul of a chemist.” Charles E. Hires and the Drink that Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double has written a biography that fizzes with entrepreneurial spirit.
This event is being sponsored by Temple University Press.